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Press boost Fidelity Isas

IFA recommendations helped Fidelity get better press coverage than any other fund management group during the Isa season, according to PressWatch.

PressWatch&#39s new Fund-Watch initiative tracked national press coverage of Isas, unit and investment trusts between January and April and found IFA support for a particular fund has a hugely significant impact on its track record over time.

IFAs helped Fidelity&#39s fund portfolio easily outstrip rivals to take the top company award.

PressWatch says Fidelity makes it easy for investors to buy from its range of funds, with facilities such as an online credit card service allowing investors to buy a fund free of initial charges and with the option of phased investment.

Aberdeen Asset Management took second place in terms of IFA recommendations, with its technology fund gaining widespread support despite a turndown in the sector.

Henderson&#39s global technology fund portfolio was third, with ABN Amro&#39s UK growth fund fourth. Jupiter came in fifth.

Turning to Isa products, Smile&#39s mini cash Isa come top against more than 1,600 other Isa-related funds.

PressWatch sales and marketing director Tim Crane says: “The frenzied activity in the technology sector last year was not repeated during this year&#39s Isa season. However, the health sector and mini cash Isas were touted by journalist and IFA alike.”

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