Axa Elevate is offering some adviser firms more competitive prices for using the platform, depending on factors such as average case size submitted by firms and the number of registered individuals.
In January, Elevate removed the 1.5 per cent initial charge on its bundled pricing option but kept a 0.5 per cent charge on its unbundled proposition, which it either waives or reduces for some firms.
Head of customer experience and online services Ian Thomas says the platform is also offering flexibility on the annual platform charge on its unbundled solution.
The annual platform charge ranges between 0.3 per cent and 0.65 per cent, depending on a client’s assets.
Thomas says: “The unbundled, explicit charging structure is particularly flexible and has been developed to be highly configurable for a number of strategic partners.”
The Investment Quorum chief executive Lee Robertson says: “Bespoke pricing can be useful but dangers arise when platforms allow too wide a pricing structure which could lead to abuse.”