A four-way battle is being fought for the Scottish Amicable public
Money Marketing has learned that PR giants FirstFinancial, Lanson
Communi-cations and Consolidated Communications and ano-ther company are
makingpitches for the account.
Luther Pendragon currently represents Scottish Amicable but has decided
not to seek to renew the account.
Prudential, which owns Scottish Amicable, says all its subsidiaries must
seek new bids for their PR represen-tation every year.
Luther Pendragon has represented the company for about a year and a half.
Ludgate Communications held the account for four years before that.
Scottish Amicable will probably make a decision on its new PR company
within the next week. Following that, there will be a three- to four-week
transition period before Luther Pendragon hands over the account. Luther
Pendragon partner Andrew Sharkey says: “Luther Pendragon was asked to
repitch but we decided not to. I hope the future is good for Scottish
Amicable and I wish it well.”
ScotAm senior press officer Darragh Leeson says it was a mutual decision.
“We both felt it was probably time to move on,” he says.
Leeson would only confirm that Scottish Amicable is in talks with four PR
firms about the account and that a decision will be made within the next
couple of weeks.
Recent figures indicate that nearly a quarter of all PR income in the UK
comes from e-commerce, information technology and related areas.
In 1999, Shandwick International led the way in earnings based on those
fields. It reported IT profits of over £8m – nearly £3m more than its