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PPP Lifetime Care brand to fade away

The brand name PPP Lifetime Care looks set to disappear as parent company Axa Sun Life integrates its range of longterm care products into those handled by its own IFA consultants.

Axa Sun Life says the PPP name will continue for the immediate future but IFAs believe it will be likely to fade with the move.

The change will see PPP&#39s products pushed through Axa&#39s 200 broker consultants rather than continue to be sold through PPP&#39s salesforce of 11. It will see LTC sold alongside Axa&#39s mainstay products such as stakeholder and investments.

The provider says it is integrating market-leader PPP&#39s products into its own range because the LTC market is set to grow.

IFA Nursing Home Fees Agency partner Philip Spiers says: “I am not surprised. It does not make any difference to us. The name has been set to go for several years since Axa bought it. It will take a while for the public to realise the name will no longer be there, but as long as the products remain the same they will not mind.”

Axa Sun Life marketing manager Steve Muir says: “The name will remain for the immediate future but how long that is I cannot say. We have always said we want to bring the Axa name to the fore. It will filter through in the fullness of time.”

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