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PPI claims chaser withdraws advert after ASA complaint

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A claims management firm has pulled an advert after a complaint that it was “misleading” and “denigrated Halifax” over payment protection insurance misselling.

Claims London was contacted by the Advertising Standards Authority for an explanation following a complaint that is was misleading. The advert made reference to, and made claims about, various Halifax products and services. Claims London withdrew the advert in response, meaning the case was “informally resolved” and the advert was not banned.

An ASA spokeswoman says: “The general nature of the complaint was the claims were misleading, and whether they could be proven. As well as this the complainant felt the claims denigrated Halifax.”

The ASA has received a number of complaints about adverts by PPI claims firms leading to many being banned or withdrawn. In January it banned a Payment Protection Partnership advert that claimed “time was running out” for complainants. It also took action against Data Supplier after three complaints were made over unsolicited texts. Gladstone Brookes and Consumer Finance Claims also saw adverts banned by ASA for claiming they would increase the chances of claims success.

Informed Choice managing director Martin Bamford says: “The ASA and MOJ should be even tougher on claims management firms. My biggest concern is still their use of text messages and automated phone calls to snare customers. Perhaps the ASA is better placed to deal with these issues than the MOJ.”

Claims London was unavailable for comment.


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  1. I have to disagree with Martin.

    The biggest concern must be the way that these companies are able to committ fraud, defame firms and individuals and like Teflon Tony they can shake their collective heads and say, “Oh my, we didn’t realise this. We’ll adjust our files and future processes”.

    Yeah, right.

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