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Positive Solutions launches social media strategy

Coleman-Peter-Positive Solutions-2013
Positive Solutions chief exec Peter Coleman

Positive Solutions has launched its new social media strategy which requires advisers to obtain a licence in order to engage with clients through social media.

PosSol partners must pass a social media and financial promotions test in order to obtain a PS Financial Promotions Licence. Once they have the licence, PosSol will approve their social media profiles.

PosSol confirmed in September it was reviewing its social media and internet blogging protocol after it was criticised for imposing tough restrictions on advisers.

The firm launched a pilot late last year and rolled the scheme out at its national conference in Gateshead last week.

A spokesman says: “PosSol is really positive about social media and the potential for partners to use it to interact with clients and potential clients but the licence means that partners will be properly equipped to avoid the potential pitfalls of social media in a financial regulatory climate.”

Money Marketing revealed this month Possol is being acquired by Intrinsic Financial Services from parent company Aegon.

Lifetalk founder Philip Calvert says: “It is very sensible to see Positive Solutions finally grasping the bull by the horns but it really is incredibly late to the game on this – very surprising for a company whose proposition is built around Internet technology.”

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