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Positive approach to £200k ad push

National IFA network Positive Solutions is to run a £200,000 advertising campaign in the trade press to raise its profile.

It has appointed the Yellow M advertising agency, best known for its handling of the Conservative Party&#39s election advertising.

The agency is working on a creative strategy for Positive Solutions. The first ads are due to appear in the financial trade press in late April. The campaign aims to build the Positive Solutions brand and help with its drive to recruit more IFAs.

The company has reg ional sales offices in Manchester, Croy don, Bracknell, Glasgow and New castle-upon-Tyne.It plans to open new offices in Leeds, Bristol, Birming ham, the City of London, Edinburgh, South ampton, the East Midlands and north London during this year.

The company is also inv esting in e-commerce this year. It will be building on its e-infrastructure which helps partners with administration to give them more time to deal with clients.

Positive Solutions chief executive David Harrison says: “We have always bel ieved in appointing leading experts to handle specialist tasks.

“There is no point in toying with advertising. You either invest or you don&#39t. It was always part of our corporate plan to allocate a decent adv ertising budget and then appoint a major play er in the advertising world to develop some really innovative work that matched the mood and tone of our company.”


Equitable takeover deal may be in sight

IFAs predict a speedy res olution of the Equitable Life debacle after it was revealed that up to hundreds of FSA staff are burdened with pension top-up sch emes with the life office. The news comes as Aegon, GE Capital and AMP are understood to be lining up bids for the life office. While GE […]

Gartmore sinks teeth into global stocks

Gartmore&#39s global focus fund is a unit trust that aims to give adventurous clients something to get their teeth into. The fund sets itself apart from other global funds in that it does not attempt to achieve a geographical balance, Instead, it invests in 30 stocks that the fund manager thinks will provide the best […]

Allied Dunbar Franchise Network renamed Zurich Advice Network

The Allied Dunbar Franchise Network will become the Zurich Advice Network this summer as part of Zurich Financial Services&#39 plans to develop its brand in the UK. The move follows the rebranding of UK general insurance business from Eagle Star to the Zurich name. The Allied Dunbar name will be maintained as a product provider, […]

L&G joins stockpicking scrum

Turning to the main useful features and strong points of the fund, Robinson feels it is simple and straightforward with no frills. MacFarlane says: “It is a straightforward growth trust. The strong brand name associated with Legal & General should help initial sales. However, its performance within the sector will be critical to its longer […]


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