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Positive approach to £200k ad push

National IFA network Positive Solutions is to run a £200,000 advertising campaign in the trade press to raise its profile.

It has appointed the Yellow M advertising agency, best known for its handling of the Conservative Party&#39s election advertising.

The agency is working on a creative strategy for Positive Solutions. The first ads are due to appear in the financial trade press in late April. The campaign aims to build the Positive Solutions brand and help with its drive to recruit more IFAs.

The company has reg ional sales offices in Manchester, Croy don, Bracknell, Glasgow and New castle-upon-Tyne.It plans to open new offices in Leeds, Bristol, Birming ham, the City of London, Edinburgh, South ampton, the East Midlands and north London during this year.

The company is also inv esting in e-commerce this year. It will be building on its e-infrastructure which helps partners with administration to give them more time to deal with clients.

Positive Solutions chief executive David Harrison says: “We have always bel ieved in appointing leading experts to handle specialist tasks.

“There is no point in toying with advertising. You either invest or you don&#39t. It was always part of our corporate plan to allocate a decent adv ertising budget and then appoint a major play er in the advertising world to develop some really innovative work that matched the mood and tone of our company.”

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