Peterborough Football Club supporters boosted its youth training scheme by more than £110,000 last year by saving in Norwich and Peterborough Building Society's Posh account.
The affinity account pays the club a cash bonus equivalent to 1 per cent of the average total balance held in the accounts each year. In four years, £347,694 has been generated for the club.
The account also offers benefits such as a 5 per cent discount on season tickets and discounts on club merchandise.
N&P retail sales manager Karen Dickinson says: “The money we gave Peterborough United last year went towards new lighting for the ground and hopefully this year's amount will help to make the members of its youth team bright stars for the future.” She is pictured presenting the cash to club manager Barry Fry (left) and defender Ian Hendon (right).