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Pos Sol calls for FSA RDR consumer awareness campaign

Positive Solutions is calling on the Financial Services Authority to launch a consumer awareness campaign highlighting the benefits of the RDR.

The national IFA says the regulator should commit to undertaking a nationwide “hearts and minds” awareness campaign outlining how consumers will benefit from proposed reforms of the financial advice market, and what the values of taking professional advice are.

Chief executive Jim Reeve says the campaign should run alongside the RDR.

He says: “IFAs have repeatedly been shown to deliver by far the most trusted form of financial advice, but there is a clear risk some will struggle unless the FSA creates a demand by informing and educating consumers about how advisers add value and why they are being asked to pay a fee.

“The RDR proposals impose profound changes on the market that could leave consumers confused and sceptical unless the time is taken to explain why they are necessary and beneficial.”



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  1. RDR Awareness campaign
    Well done Pos solutions for raising this important issue. If proper credence is not given to the trusted independent advice the resticted advice brigade will spend a fortune on pretending they are objectively giving the best advice. One bank seems to be precticing it already.No doubt the Daily mail will knock all

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