Portman Building Society is aiming to raise over £20,000 for charity by asking customers to make donations in return for a copy of its 2001 calendar.
The calendar, which is available from each of Portman's 113 branches, features pictures of 12 landmarks associated with the society's client catchment area and a traditional recipe for each month.
Portman has used its calendar as a fund-raising tool each year since 1997 and around £100,000 has been passed on to charitable causes. The Cancer and Leukaemia in Childhood charity will get 50 per cent of the donations this year.
Based in Bristol, Clic provides treatment, care and research to help leukaemia sufferers and their families.
Other regional charities that will benefit include the Dorset Association for the Disabled, The Big Issue in the South-west of England and the Thames Valley & Chiltern Air Ambulance Service.
Group manager (communications) Mike Dobson says: “The Portman calendar has been popular with customers for many years and, since 1997, when we began to use it as a fundraising tool, over £100,000 has been passed on to good causes. Once again, we have produced a calendar of high quality, in addition to helping people try out at least one or two of those traditional recipes.”