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Poll shows Money Marketing is top for coverage

Money Marketing has been voted the top IFA weekly trade publication in the latest PIMS Readership Survey.

The survey also confirms that Money Marketing is a runaway winner for best coverage, polling almost twice the percentage of any rival. The newspaper also received the top vote for having the best comparative product coverage. The survey of 172 delegates was carried out by PIMS at its annual conference, which was held on board the Arcadia in June.

Hargreaves Lansdown head of pensions research Tom McPhail says Money Marketing sets high standards every week and consistently excels. He says: “Money Marketing is essential reading for anyone with an interest in the UK financial services industry.”

The survey showed that the Daily Telegraph is the most widely read national newspaper among advisers, just ahead of The Times.

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