Reynolds started at the beginning of the week and will initially start on a short term contract.
His remit will include the development and launching of new income streams for PMS as well as reviewing its current distribution model and business partner strategy.
Managing director John Malone says: “I am delighted to have Martin on board as he has a wealth of experience whilst working with two of the most innovative lenders.
“With Lisa and myself he will form part of the team that will enable PMS to continue to prosper through both the current market issues and into the long term.”
Reynolds adds: “I am very excited about the prospect of working with John and all the team at PMS. I have long harboured an ambition to work on the distribution side and where better place to start my education than at the market leader. There are plenty of opportunities ahead over the next few months and beyond and I look forward to bringing these to fruition with PMS.”