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PMI start-up promises innovation

A new PMI insurer is offering lower premiums to non-smokers and health club members.

Healthcare 4 Life has recruited a team from PMI provider Ohra UK. The team, which has over 10 years&#39 experience in the industry, is headed by Hazel Berrill, who becomes managing director.

The firm will use IFAs as its primary distribution channel.

It first product is the 4 in 1 policy which offers four combinations of inpatient, outpatient and post-hospitalisation care plus additional benefits depending on customer choice.

There are no age-related premium increases, one premium scale for both city and provincial hospitals and the flexibility to move to a higher benefit plan without the need for further underwriting.

Berrill concedes the PMI marketplace is crowded but believes the innovative nature of the venture will allow it to stand apart from competitors.

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