View more on these topics

Playing the field

The words level playing field have never felt more patronising than now. The Keydata levy, compared with minimal fines being levied on banks, leaves me cold.

Recently, as one of my friends entered his bank to make a deposit, he was accosted and asked if the bank could provide an investment proposal. He asked them what details they needed and that is where the wheels came off, as he became what is called a non-advised sale.

Did the bank employee determine his risk profile or his capacity for risk? Did she even get his date of birth, marital status or health details? The answer is no on all counts. She seemingly did not need to as he was non-advised. Yet if you ask him what happened, he says she advised him to buy product X (deposit-based structured product).

I hope the FSA soon realises that giving something a cute name – generic advice or non-advised sales, for example – is a waste of time. It is the client who decides if they have received advice or not. When we acquire clients who give up DIY investing, in many cases they refer to the advice the platform gave them. Not information, not guidance, just advice.

Non-advised is just another term for execution-only and IFAs are expected to simply execute an order. But the banks seem to be able to market products to clients when they have never requested them.

I look at Clarkson Hill and note the sales of unregulated collective investment schemes, VCTs and EISs, yet from the average level of investments it is unlikely they had so many experienced investors. This and the fact that fund selection was at adviser level made it an accident waiting to happen.

It is one thing giving advisers some freedom to express themselves but too many firms have no handle on what is happening in client meetings. To be fair, some of the issues flow from poor risk assessment and I see risk questionnaires where answering at each end of the scale all too often outputs as balanced.

That is not to say assessing risk capacity is easy. In fact, without a cashflow, it is hard to see how it can be done. Many clients are unable to even indicate the monthly budget they need, so just how they will be able to answer questions on capacity remains a mystery.

There is no doubt the topic of risk profiling will remain at the top of the list in relation to the suitability of advice. The FOS has already made it clear that a complaint about Ucis is almost always found against the advisers as they cannot prove the investor was highly experienced. Evidently, owning a with-profits bond does not cut it.

If the retail distribution review is applied as intended, some major institutions will withdraw their advice arms. If they are replaced by non-advised sales, then we have failed the consumer.

I am all for ensuring the client remains central to our activities but I resent the fact this is not seen as being necessary when you are a major institution. If treating customers fairly is to have any lasting impact, some heads need to roll – and quickly.

Robert Reid is managing director of Syndaxi Chartered Financial Planners


George Soros says Government cuts will push UK back into recession

Billionaire investor George Soros believes the UK Government has to ease up on its spending cuts in a bid to avoid going back into recession. Speaking at the Davos 2011 conference, Soros said the current austerity Budget is unsustainable as it risked killing off economic growth. Soros comments comes after the Office For National Statistics […]


FSA considers extending RU64 to other products

The FSA is considering extending its RU64 rule to other product types. As part of this week’s discussion paper on product intervention, the regulator says it sees the rule as an important tool for protecting consumers and that it could extend the rule to include other product areas. The RU64 rule requires advisers when recommending […]

Mark Burgess appointed co-manager on Threadneedle funds

Threadneedle chief investment officer Mark Burgess has been appointed co-manager with Alex Lyle across three funds within Threadneedle’s range. Burgess will share co-manager duties with Lyle across the £232m global equity fund, £630m global equity and bond fund and the £832m equity and bond fund. Burgess joined Threadneedle as chief investment officer this month from […]

Life cover for life

Jennifer Gilchrist Proposition Lead – Design, Royal London When someone mentions whole of life plans, most people will think of a niche product that serves as an inheritance tax planning tool for high-net-worth clients. And it’s really not surprising they’ve been pigeonholed in that way because before the arrival of RDR in 2013, that’s more […]


News and expert analysis straight to your inbox

Sign up


    Leave a comment


    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm