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Platforum launches IFA platform reviews

Platforum has launched a service for IFAs to anonymously review platforms in order to help other advisers in their wrap selection process.

The new service called IFA Platforum offers IFAs the opportunity to rate platforms on various factors such as service and functionality on a scale of one to five and will also conduct polls and quarterly research among subscribers on various aspects of the market.

The website already offers a platform analysis tool which uses its own research to help IFAs compare the features and functions of different platforms.

In the first poll of IFA members Platforum found that 75 per cent of advisers said using a platform had dramatically improved their business, 21 per cent said it had marginally improved and 4 per cent said they were disappointed in the impact using a platform has had for their firm.

Platforum managing director Holly Mackay says: “We are doing a lot of work with IFAs on the whole area of platform selection.

“Although we can put forward suitable matches on a features and functionality basis, we found our IFAs would always want to speak to a current user and get some direct feedback on other important issues such as service.

“We decided to develop a forum which allowed IFAs to hear from each other.”


IFAs interested in registering should visit www.theifaplatforum.com .

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