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Platforms meet 2 out of top 10 adviser expectations

Platforms are only meeting adviser expectations in 2 of the 10 most important service aspects, according to industry analyst Defaqto.

In its annual platform satisfaction survey, Defaqto asked 232 advisers to rate platforms in relation to the 37 aspects of service across eight categories.

In the 10 service aspects advisers considered to be the most important, the results showed platform providers were failing to meet expectations in the top 3.

Integrity and asset type range were the only two aspects in those ten where advisers thought providers met requirements, while Defaqto says they meet more of adviser expectations in aspects that are judged to be less important.

Defaqto insight analyst for funds Fraser Donaldson says: “Our survey of platform users shows that service is by far the most important factor driving advisers’ platform switching activity, and this clearly demonstrates that it is not just the platform proposition that matters to them, but also the intangible benefits they need from the relationship.”

In May, Defaqto revealed that a quarter of advisers changed at least one of their platform providers in 2010.

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  1. The wrap industry has long suffered from over-hype regarding development pace and potential – inevitably this leads to over expectation and then disappointment amongst advisers. Wrap is not a panacea! My own experience is that there has always been a very high fallout from the early adopters of any new wrap – effectively the ‘beta testers’ (or cannon fodder as one wrap CEO cynically termed them) who are ironing out the bugs!

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