The lender has moved key account manager Neil Wyatt to the position of regional sales manager for the South. Richard Daibell maintains his role as regional sales manager for the North.
Both will manage a team of five, comprising of four business relationship managers and one key relationship manager.
Business development manager Jude Miranda has been appointed to the role of operations and sales support manager. Miranda and his team will focus on administrative matters relevant to sales and lead projects that will concentrate on enhancing overall customer experience.
Platform is also currently in the process of recruiting a direct relationship manager to manage an internal telesales team of three responsible for the delivery of agreed sales targets.
Head of sales Jason Berry says: “2008 is proving to be an extremely tough year for all companies operating in the UK mortgage market. We have taken the decision to consolidate our position and ensure we have the most effective team and sales structure in place to serve the growing needs of our customers. This new framework will not only ensure we are operating at the maximum efficiency during leaner times but will enable us to be fully responsive to any opportunities that present themselves when the market begins to recover.
“I am confident the ongoing support of our parent Britannia also ensures we are in a strong position to tackle effectively the challenges we are faced with.”