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Platform bidding to build up its remortgage sales

Platform is increasing its focus on remortgaging with a new range of products.

The intermediary lending arm of Britannia Building Society has widened its criteria on remortgages and is now accepting unlimited capital-raising for any purpose up to the loan-to-value scheme limits across its entire range, which includes prime, buy to let, self-certification and sub-prime products.

Head of sales and marketing Guy Batchelor says 65 per cent of Platform&#39s business last year was house-purchase-related and he is keen to attract over 50 per cent of remortgage business this year.

Platform is also launching a bonus discount. All subprime cases received by June 1 will get an extra 0.25 per cent for the discount term, which Platform says will give discounts as high as 2 per cent and rates from 4 per cent. The periods offered have been converted from end dates to set terms, so that discounts run from completion rather than to an end date.

Batchelor says: “In 2003, we focused our energy on building the foundations for Platform following the relaunch last February. In 2004, our objective is to increase our market share and lending volumes in the intermediary specialist mortgage market. We will do this by offering attractive products, widening our product ranges and continually reviewing the level of service we provide.”

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