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Platform advertising payments will create bias

Polson-Mark-Lang Cat-2013
Mark Polson: Advertising payments will create bias

The platform industry has hit out at the Financial Conduct Authority’s decision to allow advertising payments between fund managers and platforms.

In its platform policy statement, published today, the regulator says advertising payments between fund managers and platforms would be allowed to continue but that payments cannot be used to influence business flows.

It says: “We recognise that allowing the above payments gives rise to the possibility of abuse so that providers may still have the potential to influence distribution.

“If we see any abuse of the rules in this area, we will consider banning all types of payment between a product provider and platform service provider.”

The Lang Cat principal Mark Polson says the regulator will regret the decision to allow the payments.

He says: “It is incredible to me that the door should be left open to marketing packages. The point of advertising on platforms is to create bias and to generate profit which does not come through platform charges. This is counter-intuitive and will be something, I think, the FCA will come to regret.”

Threesixty managing director Phil Young says: “We have seen abuse of this situation in other parts of the market and I do not think the industry has any confidence that it will be any different in the fund manager and platform space.”

Nucleus chief executive David Ferguson says the concession is at odds with the rest of the policy statement.

Ferguson says: “Hopefully this will be well policed by the regulator but it is at odds with the tone of the rest of the platform paper.”


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There are 2 comments at the moment, we would love to hear your opinion too.

  1. when will these useless bureaucrats learn? They say one thing then do another ,they talk about clarity and transparency and then create confusion and allow interpretation.How on earth do they expect the public to understand any of this? All such payments will be turned into an inducement,thats the way the business works and marketing allowances are alive and well now,under another name .These people are incompetent!

  2. “the regulator says advertising payments between fund managers and platforms would be allowed to continue but that payments cannot be used to influence business flows.”
    Why else would you bother to advertise? It really does seem at odds with the overall paper.

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