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Pink Panther spearheads Advanced Mortgage Funding rebranding

Advance Mortgage Funding is rebranding itself under the name PiNK Home Loans.


The mortgage distributor says it is relaunching because it felt it needed a more recognisable name and logo within the mortgage market.


The new company will use the Pink Panther as its logo and as the spearhead for an advertising campaign in the trade press.


AMF will act as a holding company for the PHL which will specialise in niche mortgage and remortgage products.

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