The survey of 169 top-end advisers, conducted on board this year’s PIMS conference, shows Money Marketing is the most read, the most well-read and the favourite weekly IFA newspaper.
When delegates were asked which weekly publication they would read if they could only read one, Money Marketing is a resounding first with 34 per cent. Financial Adviser receives 13 per cent, Investment Week 9 per cent and Professional Adviser 7 per cent.
Money Marketing is voted the most credible publication and is seen as having the best product comparison coverage. When asked who has the best overall coverage Money Marketing is top by a wide margin, with 30 per cent compared with its nearest rival New Model Adviser with 19 per cent.
Money Marketing is the most read trade publication, with 74 per cent of delegates saying they had read the publication in the previous seven days, followed by Financial Adviser with 72 per cent and NMA with 57 per cent.
When asked how thoroughly delegates read specific publications, Money Marketing comes out top again.
The survey also notes a 31 per cent increase in the number of delegates who used the Money Marketing website compared with last year. When asked which IFA website they would use if they could only choose one, there is a 45 per cent increase in delegates who would choose Money Marketing.
The research follows on from Money Marketing winning four awards at this year’s Headline Money awards, including personal finance trade title of the year.