The Personal Finance Society is launching a campaign to improve the financial advice industry’s reputation among consumers.
Speaking at PIMS onboard the Aurora today, PFS chief executive Keith Richards said there continues to be a lack of trust in financial services which he said is exacerbated by the absence of a unified adviser voice.
He said: “The industry needs to put aside its differences and make consumers aware of the levels of professionalism the RDR has achieved.
“Although individual clients trust their adviser, consumers on the whole do not have trust in the industry and that is something we need to change.”
The PFS’s campaign will aim to improve the reputation, something Richards said is one of his main aims as chief executive.
He said: “We have made our members aware that this is something we will be working on over the coming months. If we are to achieve this we need our members on board and the early indications are good.”
Richards replaced Fay Goddard as chief executive of the PFS last month.