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PFS overhauls adviser directory

The Personal Finance Society is relaunching its adviser database to create what it says will be the largest accredited adviser directory in the UK.

Set to relaunch later this summer, the database will hold the details of more than 22,000 advisers. The PFS says this represents more than 80 per cent of advisers.

Consumers will be able to search by town or postcode. Adviser profiles will show the date until the SPS is valid, professional qualifications and specialist accreditations.

PFS members will automatically be added to the accrediting body’s financial adviser database findanadviser.org. Profiles can be tailored to include specialist areas of advice and social media links.

Previously, advisers had to apply to be put on the database. In future only those who are accredited by a professional body other than the PFS, or do not need to hold a statement of professional standing, for example mortgage advisers, will have to apply for inclusion.

The PFS says increasing concerns over website cloning and fraud was partly behind the revamp.

PFS chief executive Keith Richards says: “Anyone accessing the new site can do so with knowledge and assurance that financial adviser details, including qualifications and active SPSs have been validated by the PFS.”

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