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PFS looks to develop identity after merger gets go-ahead

The Personal Finance Society is developing its corporate identity and branding following the overwhelming yes vote to the merger between the LIA and Sofa.

As well as a new logo, work has started on creating a membership register through the merging of the LIA and Sofa databases. The PFS aims to send out membership cards as soon as possible.

The distribution of membership cards, including members&#39 new designations, derived from the national qualifications framework, should be completed by early next year.

Members with FPC accreditation or below will receive a CertPFS designation, advisers with three AFPC or equivalent passes will receive a DipPFS, those with six passes will become APFS and advisers with 10 passes will be designated FPFS.

Members have to complete and return the forms they have been sent with the notification of the merger results to be eligible for voting rights in the FPS.

Full membership will only be secured after their membership has been transferred. Once they have received their membership cards, advisers will be free to inform clients of the switch.

They will be given 12 months from January 2005 to amend their stationery, business cards and other material.

Plans are already being made for the PFS&#39s first conference, which is likely to be held next November.

The PFS was given the go-ahead at Sofa&#39s EGM on October 15 after LIA members had already voted for the merger earlier in the week.

Chief executive Mark Ommanney says: “It is interesting to note that only 2.2 per cent of the combined Sofa and LIA memberships actively objected to the merger. We therefore go ahead with overwhelming support.”


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