The Personal Finance Society has appointed Tenet distribution and development director Keith Richards as its new chief executive.
Richards will replace Fay Goddard who announced in November she is retiring after almost five years heading up the trade body.
Richards announced today he has quit Tenet to “pursue new challenges” in the financial services sector. He has been with the network since 2004.
PFS president Garry Hale says: “Keith brings a wealth of experience and influence, together with a commitment to raising levels of professionalism in the advice sector. Our members will benefit immensely from Keith’s involvement.”
Richards says: “I am excited to be taking up this role as in the current financial climate consumers need advice they can trust more than ever before. I believe we are building a profession that can thrive and secure the confidence of the public and I am looking forward helping shape the future of financial planning.”