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PFS appoints Keith Richards as chief exec

The Personal Finance Society has appointed Tenet distribution and development director Keith Richards as its new chief executive.

Richards will replace Fay Goddard who announced in November she is retiring after almost five years heading up the trade body.

Richards announced today he has quit Tenet to “pursue new challenges” in the financial services sector. He has been with the network since 2004.

PFS president Garry Hale says: “Keith brings a wealth of experience and influence, together with a commitment to raising levels of professionalism in the advice sector. Our members will benefit immensely from Keith’s involvement.”

Richards says: “I am excited to be taking up this role as in the current financial climate consumers need advice they can trust more than ever before. I believe we are building a profession that can thrive and secure the confidence of the public and I am looking forward helping shape the future of financial planning.”


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There are 16 comments at the moment, we would love to hear your opinion too.

  1. It’s a bit like premier league managers really, out of one highly paid job and into another highly paid job under the guise of persuing new challanges!

    Happy days are here again.

  2. Well he will definately enjoy all those dinners out!!

  3. Congratulations Keith, a top professional. Having witnessed Keith in action over the last 4 years at Tenet Keith will be a top representative for IFA’s within the PFS.

  4. Theresa Carruthers 14th February 2013 at 3:11 pm

    Congratulations Keith, you have always been so passionate and supportive of the industry and think that this new position will give you a chance to influence wider with positive action. Good luck.

  5. ‘Our members will benefit immensely from Keith’s involvement’

    Errr, seems a bit of a hard sell. Sounds more like a boxing promoter to be honest.

    Rings a bit of that joker on £350k who ran MAS who said he was ‘hugely incentivised to deliver’. Yeahhh right.

    Based on the past performance of Mz Goddsard rolling over on grandfathering, the last chief exec cost me 600 hours of wasted time ensuring I was able to just keep working on 01.01.2013.

    What will her replacement do for me? I’ve decided against holding my breath.

    If he can mastermind the longstop injustice, then he’ll have earned his no doubt considerable salary.

  6. Personal Finance Society? Not exactly rock n roll is it Keef!

  7. RegulatorSaurusRex 14th February 2013 at 4:38 pm

    Justin Time

  8. @ Old Dog

    “It takes a clever man to turn cynic and a wise man to be clever enough not to.”

    It’s worth taking time to find out a bit about Keith, he’s a good guy for the job.

  9. Dr Peter Williams 14th February 2013 at 5:12 pm

    I have know Keith for many years. He is a good guy and I am sure he will be an asset to the PFS.
    Keith, as one of your 34,000 (PFS) members I warmly welcome you and wish you good luck in the role.

  10. What’s Mick Jagger going to do?

  11. A big loss to Tenet and a great move by PFS.

    One of the ‘good guys’ in the profession.

  12. I have known Keith for over 25 years and can honestly say that he will be an asset to the society.
    His relentless pusuit of fair play for the advising community is well known within Tenet.
    He will be a great loss to the group!

  13. Keith is a good man – and will need everyone’s full backing to build the reputation of the profession. The nay-sayers will always snipe from the sidelines, but the world is moving on and anyone who isn’t making themselves part of the solution is part of the problem. Good luck Keith !

  14. Brilliant news. Congratulations Keith.

  15. While I wish him well, he good do best to serve our interests by publicy refusing to co-operate with the FSA until such time as the regulator addresses serious issues. Lobbying MPs is not working, our rights ridden over rough shod. FSCS, reporting, rising costs of regulation, disenfranchising of the public. I am sure others could add to that list. Until the FSA clearly provides evidence of where it has listened to the adviser community and positively engaged with it, involved IFAs in their decision making process at the highest level the best thing all our representative and trade bodies could do is cold shoulder the FSA.

  16. How is KR getting on at PFS?
    seems like he got out of tenet just in time or DID HE ?
    Seems very strange days indeed!

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