The PFS says the conference will celebrate the bicentenary of Charles Darwin’s birth by recognising the evolution in the professionalism of financial advice.
It adds the conference, to be held at the London Hilton Metropole Hotel, will give delegates an opportunity to hear from high calibre speakers, participate in interactive breakout sessions and network with like-minded professionals.
PFS president Paul Lothian says: “Our emergent profession has much to be proud of and continues to evolve in terms of professionalism and consumer trust. We have come a long way recently, but we need to continue to raise our game and demonstrate our true value to customers and wider society.
“Ours is a changing environment and the financial advice community is a highly adaptable species. Conference 2009 will be invaluable to those who wish to meet the challenges of the evolution of advice.”
PFS chief executive Fay Goddard adds: “We recognise that 2009 will be a difficult year for many of our members, so we have listened carefully and have worked hard to deliver a high quality event that is valued. This year’s Conference will be condensed into a day and a half, to offer greater flexibility in attendance.
“The content will combine a balance of inspiration, business development and technical content, with a little entertainment thrown in for good measure. I am confident that this year’s Conference will be stimulating and highly relevant to our members.”