Timberlake will join the teams based in London and Salisbury and will be responsible for corporate PR, B2B PR, B2C PR and trade PR. He will also be involved in internal communications.
He will report to director of communications Nick Boakes.
Prior to joining Friends Provident, Timberlake worked as head of media relations at Standard Life Assurance Limited, and brings over 25 years’ experience in the financial services industry.
He began his career at Legal & General where he held a range of senior roles with responsibility for external and internal communications.
Boakes says: “We are delighted that somebody of Peter’s calibre has joined our team, and we all welcome him to Friends Provident. He has an impressive knowledge of the life and pensions industry and is well known within the financial services sector. Peter joins us at an important time and his expertise and extensive knowledge will be invaluable in supporting the future plans of our organisation.”
Timberlake says: “I am delighted to be joining Friends Provident at such a key stage in the company’s development. Friends Provident is a great brand and I am looking forward to working with new colleagues to support the brand and deliver the corporate strategy.”