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Peter Jordan leaves Intelliflo

Intelliflo head of marketing Peter Jordan has left the firm.

Jordan departs following surgery on an ankle problem in October, having joined the adviser software provider last February.

He was Skandia’s head of proposition marketing but left in March 2010 to pursue a career teaching economics at Portsmouth Grammar School.

Jordan says the ankle surgery will prevent him from travelling to work for a few months and as a result he has decided to leave Intelliflo.

Skandia head of market communications Jo Gilbey will replace Jordan at Intelliflo.

The move comes as the firm seeks to boost its national sales presence by increasing its sales team to 11 people from four.

Intelliflo sales director Dave Chessell says: “Peter will still be contributing on various elements on a consultative basis but I thought it best to ensure we had Jo in full-time to manage the projects.”

Jordan says: “I have enjoyed my time at the firm but have taken the decision to step down from the role after having major ankle surgery in October.”

PMI Independent Financial Advisers director John Stewart says: “When you are looking to increase your market share as Intelliflo is, you need to have a head of sales orchestrating that function. 

“Intelliflo has obviously moved quickly to replace Peter Jordan for that reason.”

In July last year, Intelliflo announced that private equity vehicle HgCapital had become its majority shareholder with founding shareholder and managing direc-tor Jamie Coats selling his stake and leaving the adviser software provider.



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