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Personal Touch interim chief exec Wright takes up permanent role

Personal Touch Financial Services has appointed Max Wright as its new chief executive.

Wright has been working in the role on an interim basis since February, when former chief executive Doug Crawford left the network to become the chief executive of conveyancer firm MyHomeMove.

Wright was previously a non-executive director at Personal Touch, joining the firm in February 2009. While in this role he was chairman of the audit and risk committees.

Wright is also a non-executive director at wrap platform Transact and was a non-executive director of the National Skills Academy for Financial Services between 2008 and 2009, where he acted as chair of the audit committee.

Wright says: “I am excited and delighted to take on the challenge of leading Personal Touch, which is uniquely passionate about delivering high-quality advice to consumers.

“It is a great time to take on the position as we have seen six months of positive member growth, which is an outstanding result. We will continue to build on our goal of ensuring our community improves the financial well-being of our consumers and on delivering a high-quality service proposition for members.”

Emba group sales and marketing director Mike Fitzgerald says: “Max has got such good experience and knows the business inside out, which is what you would hope for when your network’s chief executive decides to move on. I think he is a really good replacement for Doug Crawford.”


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