ERS managing director Kevin Stelfox will head the new subsidiary with 100 specialist advisers.
It will offer equity release, annuities and income drawdown advice with a whole of market panel and exclusive product deals as well as a referral service for non-specialist advisers.
The referral service is open to all PTFS network members as well as directly authorised firms and members of other clubs.
Stelfox says: “A combination of one of the strongest financial services brands in the UK market place and the expertise of ERS makes this a market-leading proposition for advisers, clubs, networks and corporate bodies to refer retirement solution clients. We will have some exciting remuneration share models and will be looking to recruit more retirement and equity release specialists to meet the demand that is being generated. All of this makes it an incredibly exciting time at PTRS.”
Personal Touch chairman Martin Wilson says: “We see massive growth potential in this market but it is essential the gap is plugged through market-leading expertise and service and that is what we have done.
“We genuinely believe that we will more than double the turnover in this business area over 2009 and have strategic development plans for PTRS beyond that.”