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Personal Touch appoints Max Wright as new chief executive

Personal Touch Financial Services has appointed Max Wright as its new chief executive.

Wright has been interim chief executive since February, when former chief executive Doug Crawford left the business. He has also been a non-executive director at PTFS since 2009.

Wright is currently a non-executive director of Integrated Financial Arrangements and has previously been a non-executive director of the National Skills Academy for Financial Services.

Wright says: “I am excited and delighted to take on the challenge of leading Personal Touch, who uniquely are passionate about delivering high-quality advice to consumers.  It’s a great time to take on the role as we have seen 6 months of positive member growth, which is an outstanding result.

“We will continue to build on our goal of ensuring our community improves the financial well-being of our consumers and on delivering a high-quality service proposition for our members.”


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There are 6 comments at the moment, we would love to hear your opinion too.

  1. Good news – Max has always been behind the business and is a person who cares about the business and people. Great choice!

  2. What a disaster for PT and the network! I’ll be interested to hear what he has to say at the PT convention in the next few days after the future, I don’t think it’ll be inspiring!!

  3. Good news. Max Wright is one of the industry’s visionaries and is totally committed to protecting the interests of the consumers. Personal Touch will certainly be a safer place for Advisers and consumers.

  4. Wright was interim CEO 2 1/2 years ago and was useless. he didn’t want the job then why does he want it now? Maybe because the business has been sorted out he feels he knows what to do now!!

  5. David Carrington 4th May 2012 at 9:34 am

    It seems the height of cowardice to make such derogatory remarks under the cloak of anonimity – clearly an axe to grind but without the cojones to do so publicly.

    Max is a good guy with a track record of building succesful businesses – PTFS appears to be in good hands.

  6. Anne RObinson 31st May 2012 at 8:17 pm

    Such a great appointment that he cant even make the effort to attend the convention with the top businesses. BIG mistake… the network crumble – sad but true, PTFS will crumble under a leader who has no idea how to communicate to his members or staff. This network was built around its members……..Max will have his own direct sales force through both desire, and mass exodus of AR’s. Watch this space

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