Crawford has been in financial services for the last twelve years in senior level general management roles.
In his last role he was chief executive at Absolute Invoice Finance part of Aldermore Bank. Prior to this he held senior roles with Aviva GI and before that held directorships in non financial service businesses in both general management and sales and marketing.
PTFS interim chief executive Max Wright says: “The industry is aware that we have been involved in an extensive search for the right candidate to lead the business. Doug starts with PTFS on April 6 and comes with a great track record and significant pedigree so we are delighted that he has agreed to join Personal Touch.