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Personal problems

The best name they could dream up for the new Sofa/LIA amalgamation is apparently – wait for it – the Personal Finance Society.

What sort of title is that for the (quote) biggest professional body for financial advisers in the UK market?

The Personal Finance Society conjures up images of slightly iffy personal loans and doorstep credit.

It certainly does not reflect the professionalism that financial advisers have worked so hard to achieve over the last 10 years.

Since the new body will be a sort of society for financial advisers, I have an excellent idea. Let us call it the Society of Financial Advisers.

This name already carries a reputation for professional excellence and it also reflects precisely what the new organisation will be.

I hope we are not being lumbered with the new name just because of some “You can&#39t keep your name if we can&#39t keep ours” childishness.

Anyway, I do not want to be a DipPFS. It sounds like something to do with personal hygiene products.

Ivan A Hargreaves ALIA(dip) MSFA (and proud of it),Whalley, Clitheroe, Lancashire

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