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Personal loan push by First National

First National is targeting IFAs in its campaign pushing secured personal


The company says it is rebranding to raise awareness and understanding of

products as well as showing IFAs the potential of secured loans as a new

income stream.

The Abbey National subsidiary says IFAs have over-looked secured loans

because of a lack of understanding and a misconception among brokers that

the products are primarily targeted at people with poor credit ratings.

First National says the loans can be far quicker and easier to arrange

than a remortgage and frees clients&#39 disposable income to put towards other

financial planning needs.

The company is starting a trade press ad push and providing IFAs with a

marketing pack. The new corporate identity features a “continuum loop” logo

which is designed to represent the three-way partnership between First

National, its intermediaries and their clients.

Marketing director Stephen Day says: “The market has huge opportunities

and IFAs have an important role to play.”


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