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Personal Finance Society fails to grip imagination

The Personal Finance Society, the name of the planned merger of Sofa and the LIA, has met with a lukewarm response.

CH Financial adviser Geoff Boyd, a member of Sofa, believes he will be voting for the merger in October. He says: “It does not matter what they call themselves. I want to know what they can do for me and whether they can increase awareness among consumers.”

Paul Duckworth Financial Services Adviser consultant Paul Duckworth, a Sofa member, has no objections to the name as long as it catches the public&#39s attention and he is broadly in favour of the merger. He says: “I am a big advocate for pressing forward as long as it improves the chance of early charter status.”

Norwest Consultants adviser Harry Katz has reservations over voting eligibility, believing everyone should be able to vote regardless of whether they are AFPC-qualified or not. Katz is appalled by the apparent expense spent on the “glossy” information packs sent to IFAs.

Worldwide Financial Planning adviser and LIA member Nick McBreen says: “It is a weak name and seems to have come as a result of much compromise. Will the business community and consumers see any benefit to the name? It is not particularly memorable. What&#39s it called again?”

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