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Perpetual motion in brand battle

Invesco Perpetual’s decision to consult on reverting to its old brand reflects a wider schizophrenia in the industry, says a brand guru.

Masius creative director Ian Henderson thinks the investment industry is torn between appealing to institutional investors and being attractive to the man or woman in the street.

He says there is a possibility that in two years, everybody will buy their investment products through big institutions and that the branding of companies such as Invesco Perpetual could become largely irrelevant.

But Henderson is personally convinced that Invesco Perpetual is ahead of the game in looking to strengthen its brand for the retail market. As distribution channels continue to diversify, he thinks that having a strong brand will make all the difference.

Henderson says: “If I were shopping in a supermarket I would be happy to buy a brand from, for example, Jupiter, because I know what it is, what it represents. There is no doubt that there is more equity in the Perpetual brand than in Invesco Perpetual.

“This is a very interesting area and it will be interesting to see what happens to brands in the changing market.”


Lawyer to Become OFT Chairman

Office of Fair Trading chairman and chief executive Sir John Vickers will leave the organisation in October. Philip Collins, a senior partner at law firm Lovells, will take over for a four-year period as chairman. From October, the roles of chairman and chief executive, currently filled by Vickers, will be split. The OFT will soon […]

Event horizon

Last week, I looked at the Inland Revenue onslaught on the use of capital redemption bonds which sees corporate-held CRBs taken outside the chargeable-event rules. What will this move mean in practice?

Generation Rent

By Denise Wond, marketing manager We’ve heard a great deal about Generation Rent in recent years but what does it actually mean for consumers and advisers and has the face of the typical renter changed? The picture is certainly more diverse than it used to be. Homeownership is at its lowest point in 30 years, […]


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