Protection specialist Permanent Insurance has enhanced its critical-illness range with two whole-of-life plans, Critical Illness Lifetime and Critical Life Lifetime, which includes life cover.
Permanent says it wanted to complement its existing term products.
One attraction of the new plans is that double the sum assured is paid out where a claim results from an accident.
Another useful feature is that the plans have no exclusions once underwritten, unlike some policies which exclude claims relating to drugs, alcohol or pregnancy. Permanent is aiming the plans at younger clients, who it believes have a greater awareness of their vulnerability to a critical illness.
The whole-of-life structure also offers more flexibility than a term contract.
Comparing costs, Permanent quotes a rate of £23.69 a month compared with £24.12 from SMA Pegasus, based on a male non-smoker aged 35 next birthday, with a sum assured of £75,000, on a whole-of-life basis with life cover, indexed benefit in line with the retail prices index.