Pearl is using Damon Hill as a figurehead for its £2m sponsorship of a nationwide initiative to provide children with a safe place to go after school.
Pearl says its sponsorship of the national charity Kids' Clubs Network will provide safe after school havens for 1,400 children.
Damon Hill who drives for the Pearl-sponsored Jordan Formula One team launched the scheme with managing director Richard Surface at the Mereway Butterfly Club in Northampton.
Surface says: "I know from my visits to customers' homes that balancing work and child care is a big challenge. We see our sponsorship as a way of putting something back into the local communities in which we work."