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Pearl of the PIA quits for dotcom

The voice of the PIA, Sarah Modlock, is leaving to join newly floated

financial dotcom company Interactive Investor. Modlock, 28, will be the

features and consumers editor of iii, which aims to become an online

one-stop financial services shop and has nearly a million users. She will

be taken off any sensitive or firm-specific work between now and her

departure.

She leaves her position as FSA media relations manager in the summer.

Modlock has worked in financial services regulation for eight years. She

started in technical roles with both the PIA and Lautro before becoming

head of press at the PIA four years ago.

At iii, Modlock will be responsible for making the site more

consumer-focused as well as helping to raise its profile. She says: “It is

a unique challenge.”

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