View more on these topics

Payday lender Wonga set to become Newcastle United shirt sponsor


Payday lender Wonga is set to become the new shirt sponsor of Newcastle United Football Club, according to reports.

Wonga already sponsors Scottish Premier League club Hearts and English Championship club Blackpool. Premiership rules allow brands to sponsor different teams, meaning Wonga could continue to sponsor both Blackpool and Newcastle if Blackpool is promoted to the Premiership.

It is understood the deal being negotiated is only for sponsorship of the club’s shirts and not of its stadium, which was renamed the Sports Direct Arena earlier this year after club chairman Mike Ashley’s company. The ground was formerly known as St James’ Park.

Last week, Virgin Money announced Newcastle United had chosen to end its two-year sponsorship deal early. The agreement was due to run until the end of the 2013/14 season in May, but the deal stated either party could end the agreement early by giving notice.

Wonga offers short-term loans for up to 30 days to cover people until they get paid. The lender typically charges a representative APR of 4,214 per cent on loans.

Wonga refused to comment.

Newcastle United was unavailable for comment.


News and expert analysis straight to your inbox

Sign up


There are 2 comments at the moment, we would love to hear your opinion too.

  1. I have posted on this subject before and I still can’t believe that pay day loans and free gambling offers are permitted such credible and high profile advertising. As a nation we should be encouraging a self dependency savings culture not a borrow and gamble one.

    It will end in tears and vulnerable people will fall on the state for help. The government should be banning the glamorisation of these things as they did with smoking and are talking about doing with alcohol.

  2. Some really classy sponsorship deals at Newcastle.

    They play at Sports Direct Arena and their shirt is sponsored by Wonga.

    What next? Bargain Booze and Kebab Heaven to come together to win the catering deal.

Leave a comment


Why register with Money Marketing ?

Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

News & analysis delivered directly to your inbox
Register today to receive our range of news alerts including daily and weekly briefings

Money Marketing Events
Be the first to hear about our industry leading conferences, awards, roundtables and more.

Research and insight
Take part in and see the results of Money Marketing's flagship investigations into industry trends.

Have your say
Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

Register now

Having problems?

Contact us on +44 (0)20 7292 3712

Lines are open Monday to Friday 9:00am -5.00pm