Money Marketing revealed in November that Partnership was keen to boost the long-term care market by tying up with other firms.
Phil Austin will step into the role of director of sales and Nye Jones has been appointed director of local authority development and domiciliary care.
Austin was previously director of partnerships at CIGNA and has also worked for Axa PPP healthcare and Denplan. Jones has 27 years in the insurance sector and joins from Axa PPP healthcare where his positions included director of intermediary development and director of aligned distribution.
Managing director of care Chris Horlick says: “I am delighted that Phil and Nye have decided to join us.
“We think there is a significant opportunity to build the long-term care market and increase awareness of private sector funding solutions which currently exist. Phil and Nye are important arrivals for the care team and a real sign of our intent for 2010.
“Care homes and local authorities are often the first port of call for individuals and families who have identified a need for care.
“As knowledge amongst both these audiences of what options exist for self-funders is low, Partnership aims to demonstrate how private financial solutions can offer value for money and peace of mind.”
Austin says: “This is an exciting time to be joining Partnership, as the funding of long-term care is one of the most important issues facing this country. The market is ripe for growth and there are many lessons which can be learnt from the development of the private health and dental care sectors.”
Jones says: “I am thrilled to be taking this role. As the social service budgets of local authorities come under serious pressure, councils can relieve pressure by ensuring that self-funders do not need to fall back onto them, as happens when the value of their assets falls below the £23,000 threshold.
“Similarly care homes do not want their private residents running out of funds and really value a guaranteed income stream. Partnership offers innovative products which can benefit all local authorities and care home providers.”