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Park Row runs Liver DSF as multi-tie

Royal Liver is transferring its direct salesforce into a new multi-tie operation to be run by its IFA subsidiary Park Row.

Liver’s 160-strong DSF will sell products across the wider market through the multi-tie, with other providers to be confirmed shortly. The firm will trade under the name Park Row, a Royal Liver company offering protection, investment, pension and mortgage products.

Park Row will keep its independent arm. Both Royal Liver and Park Row say the new structure will enable multi-tied advisers to progress to full independent status.

Royal Liver chief executive Steve Burnett says: “Both arms will run using the same infrastructure and a shared management team, offering a range of propositions to advisers.”

Park Row chief executive Tim Newman says: “Since the acquisition of Park Row, Royal Liver has recognised that distribution is part of the future. Economically, whole of market is difficult to service for a certain element of the market. This is an employed multi-tie, giving more control, ensuring IFA-quality products.”

CBK principal Peter Chadborn says: “If Royal Liver remains loyal to IFAs and does not take its eye off the ball, I am not too concerned. They have set high standards and need to prove they can maintain them. If they do not, and standards slip, it will become apparent.”

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