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Paraplanners are key to success, says Bradbury Hamilton

Bradbury Hamilton is calling for more firms to incorporate paraplanners into their business to keep the advice market healthy and businesses in profit.

The London-based company says a number of IFAs still regard paraplanners as too costly despite them being “instrumental” to the success of any firm.

Bradbury managing director Sheriar Bradbury says while experienced paraplanners are seriously “underutilised” those firms who use them will be the ones to ride out the economic storm.

He says: “The financial advice process in the UK is going through considerable change and the winning proposition for successful firms of the future will mean providing the client with ongoing service and quality advice from well qualified advisers who only advise. Firms will be able to do this through the prudent use of paraplanners. Those that don’t may struggle to survive.”

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