Triangle Direct’s leads are for decreasing or level term life insurance and are a combination of like-for-like quotes and new to life insurance. They are provided on a non-advised, execution-only basis.
The leads come from a UK call centre which, until recently, specialised in mortgage and remortgage leads.
Each individual lead costs £45 and members must take a minimum test of 10 leads.
Triangle Direct says it is also able to supply training for Paradigm’s members and can help conduct statistical analysis of their management information.
Paradigm Mortgage Services chief executive Bob Hunt says life insurance leads are becoming an increasingly valuable new business source for advisers wishing to diversify.
He says: “Paradigm has therefore linked with Triangle Direct to offer our members access to ‘hot key’ leads which with appropriate and ongoing support, monitoring and training consistently convert to sale in excess of 30 per cent, providing a potentially significant extra income stream.
“Not only will Triangle Direct provide the leads, they have also agreed to work with individual members to ensure they get the most out of the relationship, analysing management information to help provide a long-term profitable arrangement.”
Triangle Direct business development director Colin Pocknell adds: “We are delighted to form a business partnership with Paradigm and look forward to working with Paradigm’s members to develop this exciting and profitable opportunity.”