Panacea Adviser has launched a social media subscription service which aims to help advisers communicate with clients through Twitter, Facebook and LinkedIn.
Panacea Social Stream has been created to assist advisers in informing their clients of the latest industry news, create product-specific information and help drive additional traffic to their firm’s website.
The service offers two packages – the first, sponsored by M&G Investments, is a pre-prepared industry-specific content package which includes a weekly allowance of two blogs, five Facebook updates, five LinkedIn updates and five ready-to-use Tweets.
The content will change weekly and the allowance will be allocated to advisers on a daily basis. Once received, the adviser can post it on their firm’s website or social media profiles.
Advisers can subscribe to this package under a 30-day free trial until the end of May, after which they will be charged an introductory fee of £59 per month until 30 September. The adviser can then sign up to a 12-month subscription for a one-off fee of £708, or continue using the service on a pay-as-you-go basis for £119 per month.
The second package is a “bespoke content strategy and social media plan”, aimed at advisers who want to embrace a more in-depth approach to social media. A social media expert will work with advisers individually in order to create tailored industry content that is relevant to their business and help them to learn more about adopting social media strategies within their firm.
This service will be charged on an individual basis dependant on adviser requirements.
Panacea Adviser chief executive Derek Bradley says it is more important than ever for advisers to think creatively about ways to engage with current and potential customers.
He says: “While social media is a great way to interact with and educate customers, creating content and keeping it up-to-date can be extremely time-consuming. We are excited that the Panacea Social Stream will take away this time and resource burden by providing content and allow the adviser community to reach out to clients in a new and important way.”