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Paine continues

Simon Read, money editor of The People and acting deputy business editor of The Daily Mirror, told all and sundry via headlinemoney last week that he thought the Liverpool Vic rebrand was shoehorning luncheon vouchers into the financial services pages.

He then made the link to Cynthia Paine, the St Reatham madam who accepted LVs “in return for, um, sexual favours.”

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Now I know for certain that the captains for the financial services industry have completely lost the plot.In the space of a few days, we have had Liverpool Victoria rebranding as LV=, (but we are informed that the = is silent) and now GE Life has announced its new identity as Tomorrow. I wonder if […]

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