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Pada appoints Helen Dean as policy and product development director

The Personal Accounts Delivery Authority has announced the appointment of Helen Dean to its board as policy and product development director.

Pada says the appointment will play a key role in the delivery of personal accounts in time for the onset of employer duties in 2012.

Dean was previously seconded to Pada from the Department for Work and Pensions, as its interim director of policy and product development. She will continue to be seconded to the delivery authority.

Prior to her initial secondment she worked on pension policies in DWP where she had responsibility for Informed Choice, and then for developing the policy on personal accounts.

Dean will be responsible for product development, marketing and brand management of the personal accounts scheme and providing support and advice to the DWP on legislation relating to personal accounts.

She will also define the requirements for the procurement of the administration of the personal accounts scheme, establish the Trustee Corporation and run Pada’s customer insight research programme.

Pada chief executive Tim Jones says: “Helen is a real asset to Pada. She has an unrivalled background in pensions and was involved in the development of the personal accounts policy at the DWP. She will play a key role in the successful launch of the personal accounts scheme.”

Dean says: “As Pada moves into its delivery phase this is a truly exciting time to be working at the delivery authority. Pada is a unique organisation full of high quality people who are committed to delivering the personal accounts scheme. I am looking forward to playing my part in the introduction of the scheme which will improve the retirement income of millions of people.”


The name game

The reason that I prefer the wonderful world of investment ahead of any other area of personal finance is that it is the place where, after a punter has shelled out on their mortgage, pension and whatever elements of protection float their and their adviser’s respective boats, they can go and try and make some money rather than spend it. I am aware that this may be a minority view at present.

Confidence builder

You may recall, that Sir Callum McCarthy’s Gleneagles’ speech used historical references to make a point about how incentives drive behaviour and how the wrong incentives can have results that are contrary to the public interest.


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