A quarter of the support services firm’s advisers have either diploma or advanced diploma qualifications with 22 per cent aiming for chartered status.
The latest Sesame learning survey found that 91 per cent of advisers are aware of the introduction of chartered status and 41 per cent of respondents said they are likely to seek chartered status for themselves with 34 per cent keen to achieve it for their firms.
Head of Sesame Learning Paul Dawson says the results were similar for both appointed representatives and directly regulated advisers.
He says: “The retail distribution review has increased the focus on chartered status, but our research demonstrates that the drive towards achieving higher levels of qualifications is already underway.
“We want the advice profession to be seen in the same light as accountants and solicitors, so it is very pleasing to see the appetite among advisers in pursuit of higher professional standards. We welcome chartered status as it is a cornerstone of a wider professionalism drive, which Sesame and its advisers are seeking to lead.”
Chartered Insurance Institute financial services director Steve Jenkins says: “We believe that it is key to increase the number of chartered advisers if financial advice is to be considered a true profession over time, and we are committed to working with major organisations such as Sesame in order to provide a range of services to support this objective.”
Cathredaral Financial Management director and chartered financial planner Tim Ames says: “Chartered Financial Planner status is the most important step that advisers can take to help turn our industry into a profession. Private clients want good quality advice more than ever before, and the winners will be the advisers who have sound business models and good professional qualifications.”