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Our research backs IFAs as top for trust

Nic Cicutti’s recent article in Money Marketing seemed to question the authority of an Aifa publication and the accuracy of the University of Nottingham trust index on IFAs.

As a company which distributes its products exclusively via IFAs, we are very interested in how the public perceives those that present our products.

Our own research also points to the fact the public and specifically our clients have a high level of trust and satisfaction in IFAs, often higher than other professionals such as solicitors.

For example, responses to our quarterly customer survey over the last two years have indicated that customers rate the advice provided by their IFA higher than the advice provided by their solicitor.

With all the current volatility, some may find these results surprising. As a group dedicated to IFA distribution, we don’t.

Jon King

Managing director, Hodge Lifetime

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