Most of the Aegon IFAs become one operation under the brand name Origen. Aegon's distribution strategy can no longer be faulted for having too many chiefs – although the profitable and part-owned Positive Solutions, a national franchise outfit, remains separate. Origen has a man from the insurer as its chairman, Peter Dornan, and one of the IFA chiefs, Gareth Marr, as its chief executive. The trick now is to combine the strengths of what were seen as several very good businesses under one structure. Origen now becomes the test case for whether an insurer can make the transition to becoming both provider and successful IFA distributor. All the other big advice players will be watching with interest.